Rihanna’s Latest Fenty Collab Will Definitely Sell Out Immediately

Bad Gal Ri Ri also just tapped another Instagram-famous name to work on Fenty: Amina Muaddi, the shoe designer who launched her brand a year ago and experienced instant success: everything sold out in a day. “I wanted to do things my way, so I launched on social media, just by posting it by myself,” Muaddi told Footwear News earlier this month. “I did what felt natural. And it turned out to be the right choice.” Like Rihanna, she operates within a “see-now, buy-now” business model and a “drop” system with her retailers. Rihanna’s stylist bought a few pairs of shoes for the singer, and earlier this month, hired her to design shoes on a freelance basis for Fenty. Models in Rihanna’s Savage x Fenty show in September also wore Muaddi’s shoes. Source

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